Doesn't lead with "implant." Positions MID as a dental home, not a procedure clinic. Clean clinic imagery signals premium without intimidating price-sensitive patients.
High-trust ad. Works for 35–55 audience who've had bad dental experiences. Do NOT send to homepage — needs a dedicated "gentle dentistry" landing page.
Card 2: "Latest Technology" — Clinic equipment
Card 3: "Same-Day Appointments" — Calendar/booking
Card 4: "South Perth, Angelo St" — Clinic exterior
Carousel gets more swipe engagement than static. Each card works as a standalone touchpoint. Target parents aged 28–45 in South Perth radius.
Convenience is the #1 reason people switch dentists. This hooks them before they've thought about price. "No waitlist" does heavy lifting in a market where wait times are a real pain point.
Short-form 15s ideal for Reels/Story placement. Technology signals quality without feeling intimidating. "Zero surprise fees" directly addresses a top dental anxiety trigger.
Highest-converting seasonal window in Australian dental. Real financial consequence creates genuine urgency — not fake "limited time" pressure. Run exclusively Oct 1–Dec 20. Increase spend in the final 3 weeks of November.
Emergency ads should use Call Now, not Book Now. Decision cycle is minutes, not days. Run with phone number as primary conversion action. Enable click-to-call in ad settings.
People book the dentist, not the clinic. This is your highest-trust awareness ad. Use as cold audience top-of-funnel. Video watch-through data creates warm remarketing audience for subsequent ads.
Highest lifetime value acquisition — a first paediatric visit creates long-term family patients across multiple people. Target parents aged 28–45 within South Perth. This one ad could generate 3–5 patients per family.
Educational angle positions MID as preventive-focused, not just procedure-focused. Works well for health-conscious 30–55 audience who respond to logic over emotion. Lowers price objection framing — checkup is cheap relative to fixing a problem.
General dental visitor → implant awareness. This is the core strategic value of running general dental under MID. Do NOT run as cold traffic. Remarketing only. This single ad justifies the entire general dental campaign strategy.
Saturday availability is a significant competitive differentiator. Target working professionals 28–50 who defer dental care because they "can't find time." "No excuses left" is conversational and slightly cheeky — fits well on Instagram.
Before/after comparisons are high-risk under Australian healthcare advertising rules. This visual shows a natural result only — no comparison imagery. Confirm with your AHPRA compliance check before running. Do not add "before" imagery post-production without review.